The landscape of public relations is rapidly changing, especially in the dynamic world of blockchain and cryptocurrencies. Given the rise of global crypto ownership, the role of specialised PR agencies has never been more important as businesses now aim to increase their exposure and credibility in the eyes of new audiences.
As the Web3 industry progresses, public relations has evolved from a one-way communication tool, where companies controlled the narrative through press releases, to a flexible, community-driven approach. Today, crypto and blockchain PR focuses on engaging and empowering users, fostering meaningful dialogue between brands and their audiences. It also emphasizes collaboration, where communities play an active role in shaping products and driving brand awareness. This shift reflects the decentralization of power, with consumers having a significant influence on brand reputation and success.
For their highly adaptable approaches to crypto and blockchain PR, combined with creative thinking and effective tactics, Luna PR, Outset PR, and MarketAcross stand out as some of the leading agencies in 2024.
Luna PR
Luna PR has positioned itself well in the market as a public relations firm operating mostly in the technology and cryptocurrency sectors. In operation for 7 years now, they have managed to overcome several market challenges, thanks to their vast experience, making them a worthy partner for any brand that wishes to increase its credibility and visibility.
Luna PR offers a comprehensive suite of services, including:
- Media relations: Luna PR performs exceptionally well in fostering long-term relationships with media personnel and employs skillful storytelling and effective influence, ensuring that clients’ narratives are well distributed to journalists, bloggers, and other opinion makers.
- Content creation: The agency focuses on crafting engaging, high-quality materials that resonate with their client’s target audience, including blog posts, thought leadership articles, press releases, social media content, and more.
- Event management: Luna PR’s event management service offers comprehensive planning for blockchain and crypto industry events, even virtual ones, handling everything from concept creation to execution to post-event engagement strategies.
- Marketing: The agency aims to elevate brands through innovative marketing techniques that foster community and drive growth, utilizing data-driven insights to tailor campaigns.
- Branding: Luna PR excels at brand creation and brand building as a result of careful planning and idea implementation, setting great importance in maintaining the same message, image, and tone of voice throughout the different channels.
The agency positions itself not only as a service provider for blockchain and crypto businesses but has also made sure that clients are provided with everything they would require to thrive in this sector. Based on their records, Luna PR has worked with various projects such as blockchain startups, crypto exchanges, DeFi applications, NFT marketplaces, as well as tech conferences and events. The team has garnered significant media involvement, establishing partnerships with prominent global media platforms such as Forbes and CoinDesk.
Just like any public firm, Luna PR has not been immune to some criticism from its clients but it is generally thought of as a trustworthy partner for businesses wishing to increase their visibility in the blockchain and cryptocurrency industries. The agency’s portfolio includes Binance, Polygon, The Sandbox, Ripple, and Huobi. However, it’s a bit challenging to determine the precise work done for these clients because Luna PR’s website lacks thorough case studies.
Outset PR
Despite being relatively new compared to the other agencies on the list and just starting to make a name for itself, Outset PR is already gaining recognition and has been featured by several prominent media platforms in the crypto industry, including Crypto Daily, Coinpedia, CoinCarp, and Finbold. Recently, even global media giants like CNBC have taken note of the agency’s expertise.
Outset PR works with both established companies and startups, offering a tailored, “boutique” approach to each client, adapting flexibly to their goals, needs, and budgets. The agency has quickly become popular for its strategic public relations services, especially among innovatively-oriented business ventures:
- Strategic PR: Outset PR enhances brand reputation and shapes public perception of a company, going beyond merely refining the tone of voice to empower clients to anticipate trends and prepare for any challenges that may arise.
- Traffic acquisition: With a specially developed technology, the agency helps build the users’ interest in a project and handles everything from setting up a consistent, captivating marketing language, selecting right channels for the advertisement, and mapping out content to media buying and writing copies that will generate traffic.
- Media coverage: Outset PR ensures that information about a project is delivered accurately through thoughtful pitching and imparted to the right news outlets or bloggers hence achieving the intended coverage.
- Personal brand development: Building rapport with people fosters their support for everything you do, and the agency will assist you in building a strong personal brand across platforms by telling authentic personal stories, leveraging thought leadership content, pitching for media interviews, and even ghostwriting.
- Search engine reputation management (SERM): Outset PR’s in-depth examinations and creative approaches are employed to build an advantageous and favorable brand reputation online as well as maintain the first impression about the clients’ projects across the Web unfailingly remarkable.
- Content creation: The agency delivers copies that are not only impactful and free of grammatical errors but also culturally sensitive and highly visible, with translations into 20+ languages and SEO/ASO optimization available upon request.
Outset PR helps their clients craft pertinent brand stories, establish the necessary image, and engage with potential stakeholders. Moreover, for every service provided, the agency has a number of case studies that serve as proof of the agency’s skillset and results orientation.
Having collaborated with numerous brands and startups, including Dash, ChangeNOW, Rarible, GoMining and Choise.ai, Outset PR has been praised for its individualized approach, professionalism, and effective results, particularly in driving growth, enhancing brand visibility, and promoting token sale events. The agency’s media network includes over 3000 outlets led by top publications such as Forbes, BusinessInsider, Coinchapter, Cointelegraph, and TechCrunch.
MarketAcross
Having been in operation for several years, MarketAcross has been able to carve a niche for itself as the go-to company for marketing new technologies. Their team is composed of professionals with vast experience in blockchain and crypto fields, which is helpful for dealing with the specific challenges typical for these industries. Among the robust suite of services they provide are these:
- PR: MarketAcross features good working relations with several media outlets to make it possible for the clients to enjoy a broad coverage together with visibility across premier and specialised media sources.
- Blockchain content marketing: High-quality content is another specialization of the agency’s team, thus they use relevant content to target audiences and increase awareness of the brand among potential clients.
- Online reputation management (ORM): The company enhances the positive online presence of the company, engaging in continuous efforts to generate exciting and engaging discussions surrounding the business, as well as conducting audits of current digital results and making necessary optimizations.
- SEO and digital marketing: MarketAcross works with advanced SEO strategies to enhance the companies’ web presence with the main goal to generate more organic traffic and leads.
- Content distribution: The agency is committed to spreading the word about their clients’ projects across tech, crypto, finance, and business media outlets, sparking engaging discussions and generating a buzz that can go viral.
MarketAcross has secured numerous successful partnerships with various blockchain projects that are in their early stages as well as well-developed companies. It covers crucial sectors, for example, decentralised finance and non-fungible tokens, proving that the firm has the capacity to modify its methods based on the developing trends in each type of market. Every undertaking demonstrates their passion for developing custom solutions that produce outcomes.
Clients like Simplex, Polygon, and Splinterlands as per their case studies have highlighted MarketAcross’ contributions to their success. The agency is actively engaged in securing prominent media placements for its clients in notable outlets like Forbes, Cointelegraph, and Bloomberg. Overall, MarketAcross is recognized for its ability to foster long-term relationships with both clients and media partners.
However, it’s important to note that their starting budget is set at $10,000, as evidenced in their Clutch highlights. While this amount may not be substantial for extensive PR and marketing campaigns, it might render the agency less suitable for small, one-off projects. Additionally, this pricing structure could limit options for startups and emerging companies that may struggle to allocate such a budget for public relations efforts.
Conclusion
Collectively, Luna PR, Outset PR, and MarketAcross are influencing the direction of blockchain PR by providing customers with specialised knowledge and tested strategies to assist them deal with the challenges of this rapidly evolving industry. Their contributions, whether in the form of strategic services, content creation, media relations, or any other services, are essential to the establishment and growth of blockchain projects around the world.
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